Since you can tag products in Reels, we suggest that brands and advertisers who use videos to promote shift their focus and cross their fingers. Real-time or Pre-recorded Scheduled Live Streams to Facebook Live, Twitter, YouTube Live, Instagram, Twitch, Steam, Wowza Media Systems, Vimeo, TikTok etc. This is your Status field at the top of your News Feed. However it seemed like live shopping served a different purpose and demographic, so swapping it for Reels doesn’t make much sense at the moment. If youre not automatically logged into Facebook on your device, enter your email or phone and your password to log in. This will give you time to build up an audience and let customers know that something. To get started, open the Facebook app on your iOS or Android device. Brands and creators that used Facebook live shopping to expand their reach and promote products will have to find another way. The process on mobile is very similar to the process on desktop. You can read more details about the announcement on Facebook’s blog post. The announcement came after a disastrous UK launch, though popular in Asia. Last month TikTok announced they were abandoning plans to bring a live QVC-style shopping video feature to the US. If you have a shop with checkout and want to host Live Shopping events on Instagram, you can set up Live Shopping on Instagram.”įollowing in TikToks footsteps. You can also tag products in Reels on Instagram to enable deeper discovery and consideration. “If you want to reach and engage people through video, try experimenting with Reels and Reels ads on Facebook and Instagram. Whether you’re hosting a book club with friends, interviewing a panel of experts, teaching a fitness class, or broadcasting with your friends for fun, going. Turning your room into a Facebook Live broadcast makes it easy to go live with up to 50 people. “As consumers’ viewing behaviors are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram, Meta’s short-form video product,” the company said in the blog post. Today, we’re introducing a new way to broadcast live to Facebook from Messenger Rooms. The feature was created two years ago as a way for creators and brands to connect with shoppers, find new buyers, and connect with viewers.įacebook says. After October 1 users will still be able to use Facebook Live to broadcast events, but you’ll no longer be able to host new or scheduled live shopping events. Meta has announced that they’re going to shift their focus on Reels, and their live shopping feature will be sunset on October 1.
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